WHAT IF WE CAME CLOSER?
In a world of separation, I want to be an artist of encounters, designing to get you closer.
I am a Brazilian artist and experience designer living worldwide, known for crafting experiences that move people’s senses and bring them closer, sparking surprising encounters, and evoking butterflies in stomachs. My experiential design practice focuses on building contexts and rituals with a clear intention for a specific group of humans. My artistic practice is dedicated to exploring the possibilities that emerge from human presence and openness to chance.
Throughout my career, I have created happenings that evoke a kaleidoscope of emotions. From Love Is In The Cloud, a social virtual experiment of human proximity in times of isolation (where I collaborated with brands like Beats to create a virtual experience of flirting during the pandemic), to “Passing By”, a walking experience of human and urban connection between strangers in familiar places in collaboration with the urbanist Alice Cabaret; "Significant Exchange", a giving ritual experience conveying personal significance, with the founder of Kickstarter, Perry Chen; and "What We Cannot Forget", a participatory performance to build memory together with the Latin American artist, Edson Pavoni.
The UNFINISHED.RO festival is a testament to my unparalleled expertise in designing bespoke experiences. As the curator and Director of Experiences, I collaborated with influential figures like Daniel Jones, editor of NYT Modern Love, and Marije Vogelzang, a renowned food designer, creating happenings that transmit content in an unforgettable way to diverse audiences.
My expertise in crafting bespoke experiences has taken me to uncommon locations worldwide, including Romania, Greece, France, Italy, the USA, Morocco, the UK, and Brazil. From the biggest open-air art museum, Inhotim, to the enchanting amphitheaters of Bucharest, the storied cemeteries of Paris to the bustling Medina of Marrakesh, and the historic "brownstone" houses of New York to the labyrinthine alleys of Venice, I breathe life into lesser-known spaces, evoking a sense of wonder, reflection, and profound connection.
Collaborating with esteemed corporations and professionals, I have unleashed the full potential of individuals through the methodology I designed together with MESA as the Global Head of Experience of the company. I have worked with some of the largest corporations, including Google, Facebook, Coca-Cola, Nestlé, Fiat, and some of the most brilliant professionals of our times. My rituals and designs have even been incorporated into the esteemed Cannes Lions Festival, transforming the way international juries operate. And interventions that I created brought affection and love to MECA festival.
I'm excited about not only moving people’s senses in corporations, communities, conferences, brands, groups, and specific individuals but also translating physical experiences to the virtual universe, ensuring that regardless of the format, the authenticity of emotions evoke in the audience remains the same.
